Branding, websites and patient acquisition for NHS consultants building a private practice.
Liver, pancreas and gallbladder surgery. Senior NHS consultant at a Bristol teaching hospital. Private clinics in Clifton and Bath.
Pick one, or all five. Tick what you need.
Not sure? We'll help you choose on the first call.
consultants practising privately in the UK in 2025, the highest ever recorded
of doctors said marketing themselves was the biggest challenge of going private
self-pay private hospital admissions in 2025, patients choosing and paying for their own care
After a difficult GP appointment, a patient reaches for their phone. Here's their night, and what they need to see at each step.
Searches your specialty and town.
To find your name on page one.
Opens your website.
A site as senior as you are.
Checks you out.
Reviews, credentials and fees in one place.
Gets in touch to book an appointment.
One clear, easy way to book.
30 minutes · no cost
Sent after the call
Timeline agreed in your quote
When you've signed off
If you choose monthly services
Shared with each consultant's consent. Every practice is different, and results vary.
Consultant HPB & General Surgeon, London
Before: Highly qualified, but online he only appeared on NHS and hospital directory pages.
Brand identity · Consultant website · Search visibility
“I had no idea where to begin. Within weeks we had a brand and a website I was proud to share with patients.”
Consultant Liver Transplant Surgeon · Founder, PrepMedico, London
Before: Moving from a senior NHS role into independent practice while launching an education business.
Brand identity · Consultant website · Search visibility
“I didn't think I needed a team for this. Now I genuinely cannot imagine managing without them.”
“Excellent consultants deserve to be as easy to find as they are respected. That's what Practis is for.”
Karthik built Practis because consultants needed an agency that already knows their world, from Doctify to PHIN.
Move the sliders to your own fees. Every number here comes from what you put in.
Your own fee, not the hospital's package price. Set to £0 if you don't do procedures.
Each extra consultation a week is worth £11,500 a year.
Each extra procedure a month is worth £27,500 a year.
Illustrative only. Your fees multiplied by what you add, over 46 working weeks and 11 working months a year. Fees before costs and tax, not profit. Not a forecast of results.
The compliance questions consultants ask us most.
Your professional standards, including how you share information about your services.
The UK advertising rules the ASA enforces, covering websites, ads and social media.
Extra rules for health ads on Facebook and Instagram.
Published, verified data on private consultants: a safe source for facts about your practice.
Yes, if they're genuine and the patient has agreed. Under the CAP Code you need evidence that each testimonial is real and permission to use it. A testimonial also can't make a claim you couldn't back up yourself, and patient confidentiality still applies.
Only what's accurate and can be verified. GMC guidance expects the information you publish to be factual and verifiable, and the CAP Code rules out unjustified claims, including any guarantee of results. Published data, such as your PHIN profile, is a safe place to start.
Yes. Two sets of rules apply: the CAP Code and Meta's own health advertising policies. Meta rejects ads that imply the advertiser knows the viewer's condition, so an ad asking “Struggling with knee pain?” wouldn't be approved. Ads also can't promote prescription-only medicines to the public.
The ASA assesses the ad against the CAP Code. If a complaint is formally upheld, the ruling is published on its website and the ad has to be changed or withdrawn. The GMC would usually only become involved if a concern raised questions about your fitness to practise. Getting it right before publishing is the best protection.
It varies from practice to practice, and depends on your specialty, location and which services you choose. Paid campaigns tend to be the quicker channel; search visibility builds more gradually. We'll talk through realistic expectations for your practice on the first call.
30 minutes, by video. No pitch deck.
No obligation to go ahead.
Prefer email? karthik@tier2.digital